Made for the pets we can't imagine life without
We started MINR with one simple belief: Every pet deserves gear as joyful, durable, and one-of-a-kind as they are. What began as a labor of love for our own pups has grown into a community of pawrents who want more than ordinary.
Crafted with love, built to last
Every collar and leash is personalized with your pet's name in playful, durable silicone charms. They're waterproof, odor-resistant, and made to survive every puddle, park, and adventure because their gear should keep up with their zoomies.
More than a collar
A name charm turns a simple walk into a moment of pride. It helps lost pups and kittens find their way home, sparks conversations at the park, and celebrates the bond between you and your pet one adventure at a time.
What we stand for
Pets are family
We design everything as if it's going on our own pets' necks because to us, they're family, not just pets.
Quality you can feel
Premium, waterproof materials and thoughtful details mean gear that looks beautiful and lasts through every season.
Made to personalize
From names to little hearts and paws, our charms let every pet wear a look that's truly their own.